The good news is, you have each of these capabilities woven into your Musicwindow software! Let's look at how we can tie this all together in a pitch for a prospective band student that compels him or her to sign up for your communications:
"Is joining the band something you might be interested in? Yes? Great, here's what I'll do. I'll compile the audition materials, the sheet music, everything you need to know, as well as some past footage of the band, and I'll send that your way. Okay? I'll also include a testimonial from one of our [trombone] players. I can actually send that right now - what's the best way to get that to you, text or email? Ah, [text message], great, what's the best number?"
Notice how in the above pitch, we are taking the person's excitement and channeling that into a permission moment. We are offering them something exciting that they can look at right now and giving them the choice of how to receive that information. Say this in a casual and conversational tone of voice. We are creating the permission moment one step at a time with light and easy-to-answer questions they can easily agree to:
- Is it possible they will want to join the band?
- Would they like some information?
- How do they prefer to receive communications?
- Let me just make sure I get your contact information correct.
From there, either you or the prospective recruit will enter their information into the form displayed on your tablet and the experience begins. Follow this format and stick to the Permission Moment framework and watch your recruitment numbers skyrocket!
For further insights or questions answered about creating permission moments, please contact your Musicwindow rep.