OVERVIEW

Musicwindow is a cutting-edge communications platform built specifically for university music departments to:

  1. Increase the quantity and quality of musicians you recruit for both your music majors and ensembles
  2. Drive higher attendance to music events (ie. concerts, clarinet day, etc.)
  3. Streamline audition-related communications (and the countless other nuances of recruiting in the university music department world)

This tool provides enormous relief and powerful capabilities for time-starved department chairs, band | orchestra | choir directors, area heads, music recruiting committees, and administrators.

Check out some of our materials below and if it seems like this might be a fit, we invite you to get in touch.


RECRUITMENT

Cutting-Edge Tools To Spark Interest With More Potential Music Students

Recruiting students for a music department is more competitive compared to other departments within the university. Students are questioning if pursuing Music is the right choice in this economy. There is a finite pool of talent out there that competing music departments are all going after. It's challenging.

It's becoming less-and-less effective to try and hook a Gen Z student's interest with a basic call-to-action like "fill out this form so we can send you more information about our music offerings." First of all, every university is saying this. It's unclear to the student what's in it for them. This and other traditional approaches are not getting attention from today's young student.

Interactive Visual Quizzes give music departments a powerful competitive advantage.

By meeting the student "where they are at" in a fun, interactive, TikTok-like medium, with an attention-grabbing hook, you can build interest with more prospective student musicians. Check out this 2-minute demo to see an example.

"I knew this would be a successful tool if we could have 57 students enroll with a music scholarship. That's what we were aiming for. In our first year using Musicwindow, we actually ended up enrolling 91 music students. Our faculty couldn't be more excited."

Dr. Peter Folliard

Dean of the Augustana University School of Music

1-To-1 Recruiting Outreach

Match your degrees, studios, ensembles, events, and more to students' interests.

You recognize the importance of tailoring your communications to the individual student, but writing each prospective student a personal email takes hours and hours that you do not have.

The one-size-fits-all approach has even worse consequences.

If your students are receiving generic static messages, they'll feel like they are just an entry in a database, making you 5-8 times less likely to recruit them.

"Our university's overall enrollment is actually down and this is a focal point for the university, but thanks to the tools and strategy from Musicwindow, the Music Dept. is up about 50% in enrollment this year compared to last year!

Get A Prospective Music Student's Attention

A prospective student is interested, but they haven't yet signed up. Static, plain, mass emails aren't getting their attention. They might not even being checking the inbox these emails are going to. You need to a way to get your people to engage, and your time is extremely limited.

"Our faculty have been very pleased with how responsive students have been to these texts. I feel like we're meeting these young students where they are at."


ATHLETIC BANDS

Recruit Your Highest Quality Athletic Band

"Even during the pandemic, the UNT Green Brigade has developed more prospective members than ever."

How do you make a prospective marching band member passionately feel that they belong inside your marching band community? By infusing relevance into every interaction with modern and engaging tools that get attention from a Gen Z band student.

This 4-minute video illustrates one example of how to win over a potential marching band recruit. These tools are being used every day by bands like Illinois, Georgia State, UTEP, and about 100 others.

What Musicwindow'ers Are Saying

University of Northern Iowa

The University of Northern Iowa School of Music was under pressure to fill audition slots for both music majors and ensemble members. Their biggest struggle was getting attention and trust from high schoolers who no longer responded well to the static email format.

Purdue Bands & Orchestras Case Study

How the Purdue Bands & Orchestra is leveraging a team of 20 student ambassadors to recruit 500 freshman per season and transitioning their operation from pen & paper to an all-virtual format.

Cornhusker Marching Band

The UNL Cornhusker Band wanted to increase the pool of talent auditioning and they needed to attract, book, and coordinate hundreds of students for precise audition time slots. The impact made to their band program was significant.

Detroit Institute of Music Education

Prior to using Musicwindow, DIME had casually looked at software for its critical event promotion needs but found nothing that offered the right functionality that they needed. Most of the other products were over-priced for the size of their organization.


Commonly Asked Questions

It Sounds Like This Is For Our Admissions Office

Somewhat, but not exactly... We'd love to loop in Admissions after you take a look and decide if it's a good fit for your music department. We're very focused on the countless nuances of music departments and typically like to start with you, the music faculty.

Recruiting for a music department is more competitive compared to other departments. Students are questioning if it's a good idea to become a music major or participate in music in college. The students who are sold, are shopping around and looking at competing institutions. There's a finite pool of quality talent out there that all music departments are fighting to win over. It's very challenging. For these reasons and others, music departments require specific tools that have more competitive capabilities than the typical tools used within the university at large. This is the lane that Musicwindow is focused on and it supplements what Admissions does quite well.

Musicwindow is a very different product than what your university currently has implemented. Our objective is not to admit students into your university - you already have this covered. Our role is to provide a music-centered process, touchpoint strategy, and tactical execution to create an emotional layer that excites a Gen Z prospective music student to choose your music department. This is through a unique set of capabilities which cannot realistically be offered by an Admissions department, especially one that is slammed supporting the needs of 60 other departments on campus.

Is Our IT Department Going To Approve Of This Tool?
And if so, how does that process work?

The software is just one component of our offering, and we've never had an IT department reject the software.

It sometimes takes a few weeks to go through the IT Office's approval process (university IT teams are super busy helping everyone out!). If you anticipate IT would like to review some information, we encourage you to initiate that request early after seeing our demo.

We have the following documents available for your IT team:

  • Technical overview document - Covers the commonly asked IT questions
  • HECVAT - A 300+ row spreadsheet detailing all the specs that IT typically likes to know
  • VPAT - For the accessibility team to review how Musicwindow adheres to accessibility standards

Please request these documents via the form below. We will follow up within 1 business day. The approval is typically pretty straightforward from there.

How Do I Learn More?

A typical process goes like this:

  1. Schedule a demo. We'll meet over a Zoom and look at how this might work for you.
  2. Afterward, with your permission, we provide a recording of the meeting and any PDFs, short videos, client references, or materials you can use to best introduce this to any additional decision makers.
  3. When you're ready we'll decide to either A) get it rolling, B) schedule an additional meeting with other staff members, C) plan customized next steps as you see fit, or D) do nothing.

At any point, if you decide we’re not the right fit for you (or vice versa), we'll just part ways professionally.

Does Musicwindow Integrate With Slate?

Yes, we are pleased to offer an integration with Slate and other Admissions tools so that data can flow seamlessly back and forth between your music department and the admissions office. This is done through a live JSON object which updates automatically. There are other options as well to suit a range of needs and situations. Let us know what works best for you and we typically have no issues getting all departments what they need.

I Have A Different Question

Contact

215 West Michigan Avenue

Ypsilanti, MI 48197

+1 248-410-1667

Would you like to join our growing team? hello@shopwindow.io