The Ultimate Recruitment and Marketing Tool for University Music Departments

How To Win Over Gen Z

Attract More Interest

Interactive Visual Quizzes

Gen Z ignores boring forms. If you are not using quizzes in your recruiting, you are missing out on opportunities. These fun, interactive, self-discovery experiences attract more students and differentiate your organization from the competition.

Convert Interest To Enrolled

Intelligent Content

Generic one-size-fits-all outreach falls flat with Gen Z. By packaging together precise information, media, stories, and events to the individual student based on their unique instrument, talent area, and interests, you help them envision their future at your school.

Grow Your Content Collection

Video Stories

Struggling to create content? Your students are already creating it! Your best content is already happening—in practice rooms, during campus tours, and at events. Video Stories captures these moments directly from your students when the energy is high, giving you the fastest way to generate a collection of videos that convert your prospective students.

Centralize Your Recruiting

Conversation Center

Gen Z values real conversations. Typical mass messages feel impersonal. Conversation Center enables your organization to create genuine, personal connections with prospective students with minimal effort, leading to more replies, two-way conversations, and ultimately, increased enrollment.

Top Recruiting Challenges Faced By University Music Departments

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  • Building The Talent Pool - You invest heavily in high school visits, events, and promotions, yet these efforts often fail to convert your exposure into real leads. Without direct student contact information, initial moments of exposure fade, leaving your with no way to reach students who once showed interest.
  • Personalizing Recruitment at Scale - Recruitment success depends on individualized outreach based on a students performance area, academic goals, and ensemble interests, but you lack the data, processes, and tools to achieve this. Lists from Admissions lack key details (ie. the student's instrument), leaving you with generic outreach that fails to capture attention.
  • Engaging Faculty in the Recruitment Process - Faculty can be your most influential recruiters, yet involving them in recruiting is silo'ed, inconsistent, and time-consuming. Without simple, streamlined tools, faculty's presence in recruitment is sporadic or absent, leaving a gap between students and the professors who could inspire them to enroll.
  • Missing Students at Key Decision Points - Some high school musicians travel far to visit campus, and no one brought them into the music building during their visit! They interact solely with Admissions, while the music office remains out of the loop. This disconnect leaves students under-informed of performance opportunities until late in their college career.

Book A Demo Today

During this focused session with our recruitment experts, we will cover:

  • Your department/college's biggest opportunities to attract interest from more students
  • How to increase conversion from interest to matriculation, using visual storytelling
  • Growing your collection of content to build a more meaningful connection
  • Driving attendance to events like Music Major For A Day, theatre competitions, dance recitals, camps, and more