Problems We Solve

Most colleges and departments are experiencing at least one or more of these challenges...

YOUR SOCIAL MEDIA POSTS ARE A MEGAPHONE-STYLE COMMUNICATION

Social media is a one-to-many communication. It is impossible to speak to a potential student’s individual interests via a social media post. Therefore, your social media efforts are not helping you meaningfully connect with students.

YOU HAVE DATA ABOUT PROSPECTIVE STUDENTS, BUT YOU DO NOT KNOW THEIR INTERESTS

You have data about prospective students, but it’s administrative and demographic. Knowing a student’s zip code, income level, gender, etc, is helpful, but can’t be used to get the tuba student excited about your music school's tuba studio. Creating a tailored, one-to-one, exciting experience for the student requires you to know their interests, motivations, and concerns, but you aren’t capturing that kind of data.

YOU NEED TO FOLLOW UP WITH INTERESTED STUDENTS, BUT YOU LACK A CONSISTENT WAY OF DOING SO

Converting a student from INTERESTED to the next step (ie. applying, auditioning, visiting campus, etc), requires a consistent and compelling follow-up process, which you do not have the time or tools to manage

YOUR FACULTY ARE YOUR GREATEST RECRUITING ASSET, BUT THEY AREN'T WELL EQUIPPED TO RECRUIT

Your prospective students will enjoy and remember a conversation with a faculty member who has the same domain interest (ie. jazz saxophone, theatre, ceramics, Irish literature, etc). Your department-level faculty need to be talking to prospective students. Time and technology constraints prevent their involvement in recruiting and you’re underwhelming your potential students as a result.

YOUR DATA IS ALL OVER THE PLACE

You have some data in a spreadsheet, some data on a paper information card, and threads in different faculty members' email inboxes that no one else in your organization has access to. You want to consistently reach out to every interested student with the right message at the right time, but having data siloed in all these places prohibits you from doing so.

ALL THE RECRUITING RESPONSIBILITY IS FALLING ON THE ADMISSIONS OFFICE'S SHOULDERS, WHICH IS ALREADY SPREAD TOO THIN

Each department within the university is unique. They have different programs, faculty, content, prospective student personas, and processes. Maximizing your recruiting across the board requires you to address each department-specific nuance. The admissions office is focused on overseeing recruiting for the whole university and does not have the time or bandwidth to address the needs of department-level recruiting.

STUDENTS ARE NOT PAYING AS MUCH ATTENTION TO YOUR EMAILS

Students transitioning from high school to college is among the worst times to try to reach them via email. They are transitioning away from whichever email inbox they used as a high school student. Even once you overcome that obstacle, their inbox is still crowded with everything under the sun. It’s challenging to stand out and earn their attention through email alone.

YOU LACK A WAY OF CREATING A STRONG AND MEMORABLE FIRST IMPRESSION AT HIGH SCHOOL VISITS

A high school recruiting visit presents an opportunity to create a strong first impression with many prospective students. Most of the students in the room, however, are slipping through the cracks because you lack the technology and content-based compelling offer to capture their interest. For the students where you are able to pique their interest, your first impression is not as memorable as it could be.

EACH STUDENT HAS THEIR OWN SET OF INTERESTS, BUT WHEN YOU SEND OUT INFORMATION, EVERYONE IS LOOKING AT THE SAME THING

You have data about prospective students, but it’s administrative and demographic. Knowing a student’s zip code, income level, gender, etc, is helpful, but can’t be used to get the tuba student excited about your music school's tuba studio. Creating a tailored, one-to-one, exciting experience for the student requires you to know their interests, motivations, and concerns, but you aren’t capturing that kind of data.

PRINT-BASED PROMOTIONAL MATERIALS ARE GOING INTO THE TRASH

You use mailers, paper brochures, and flyers. These mediums are static - they do not allow for any two-way interaction, can’t conform to a student’s specific interests, and only engage the viewer for a few seconds on a single occasion.

YOU DO NOT KNOW WHO YOUR HOTTEST TARGETS ARE

You have many activities and interactions across your website, texts, and emails. Analytics are important to you, but you have zero time to learn and make good use of a deep analytics program like Google Analytics. You want to know which of your outbound campaigns are working. You would contact a potential student if you knew they were looking at your digital brochure for the 4th time today, but you have no way of knowing this.

YOUR DEPARTMENTAL WEBSITE SHOULD MAKE IT EASY FOR STUDENTS TO MOVE FORWARD IN YOUR RECRUITING PROCESS, BUT IT DOESN'T

When a prospective student is on your website, they experience information overload. You lack a way of directing their limited attention to the call-to-action that will move them forward in your recruiting process. They click away off your website onto the next distraction and you never know who they are, what they were interested in, and how you can get back in touch.

UNABLE TO ENGAGE WITH PROSPECTIVE STUDENTS AT THE TIME OF INQUIRY

You meet a prospective student at a college fair, a high school visit, during a tour, or they come onto your website. Your setup does not enable you to capture their information right then and there - including what they are interested in and their contact information - and send them precisely the information they want immediately in the form that they prefer.

YOUR CURRENT STUDENTS HAVE GREAT STORIES TO TELL, BUT YOU FAIL TO PUT THESE TO USE

Your current students are having positive experiences, but you aren’t consistently capturing that experience, packaging it into a story, and feeding that story back into your recruiting outreach. A current student might be having the time of their lives in a specific art studio program. When you inevitably have a prospective student with that exact same interest, he or she has no way of engaging with the current student’s story - one that would be highly relevant and compelling for them.

THE EVENTS CALENDAR WIDGET ON YOUR WEBSITE DOESN'T LOOK COOL

Getting prospective students to attend the right event can make all the difference in nudging their decision making in your favor. The way you currently highlight your myriad of events, however, looks outdated.

YOU SIMPLY DO NOT HAVE THE RESOURCES

You want to solve many of the above problems, but you lack resources (time, money, expertise). You feel frustrated that you have the same needs as bigger and stronger universities and organizations, but simply do not have the resources to do what they seem to be able to do.