Navigating Music Recruitment In 2024
"Unghost" The Student Who Has Ghosted You
When you message a prospective student, only 5% of the time are they actually ready to take a meaningful next step in that exact moment
If your music department is using old-school approaches to messaging and following up with potential students, you are missing out on opportunities.
Here we introduce a more streamlined, more modern, and more high-converting system of outreach.
You are contacting prospective students, let's say, encouraging them to book an audition or sign up for band camp. The old-school approach of sending plain emails leaves several critical gaps:
- Static, plain, mass emails are not getting attention - Students might not even check the inbox these emails are going to.
- It's nearly impossible to coordinate amongst faculty - You would love your oboe teacher to introduce themself to every oboe prospect, but there's no harmonious system for that to happen.
- Your materials are scattered in multiple places - You have a YouTube video over here, an email over there, a PDF flyer over there - your content is not living in a centralized system. This leaves the prospective student with only a fraction of the "WOW" experience they could be having.
Example 3 - Increasing Tour Sign-Ups
See It In Action (Part 1)
Built upon proven messaging best practices, Conversation Center is the easiest way imaginable to initiate conversations with potential students that get replies back.
This video will walk through a handful of the simple messaging tips music programs are using to get potential students to reply back and take a deeper interest.
"Our faculty have been very pleased with how responsive students have been to these texts. I feel like we're meeting these young students where they are at."
Caroline Francis
University of Northern Iowa School of Music
Example 3 - Increasing Tour Sign-Ups
See It In Action (Part 2)
By sending personalized digital materials to your prospective students, that trigger follow-up actions once the student interacts (ie. clicks a button, watches a video), you will significantly increase your recruiting success.
In the year 2024, not having this capability is like entering the recruitment arena wearing a blindfold!
Watch this video to see and understand how quick responses with interactive content will increase your opportunities.
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