Tip #4 - Make An Offer Tailored To The Person's Interests

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Prospective students will be way more likely to reply back when they feel that you are speaking specifically to them (as an individual). Look at the recruit's person card to find information about their interests. This will give you tidbits to use in your conversation.

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For example, if the student says they play trombone, make sure you talk about your trombone studio, section, or something that is aligned to what this individual student cares about.

Tip #5 - Don't Pivot The Conversation To Email

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After having a conversation with the student through texting, you do not want to tell them "reach out to me at janedoe@xyz.edu if you have any additional questions." This signals to the student that the texting thread is not actually an approachable lines of communication and it creates more work for the student to get back in touch with you. You will always have the highest conversation rate when you stick to the individual person's communication channel preferences.

Tip #6 - Get Alerted When The Person Texts You Back

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To enable this alert, go to SETTINGS --> SHOPWINDOWERS.  Find your account and press EDIT.

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Scroll until you see ALERTS. You can receive alerts via text message or email. Make sure to check the box next to SEND CHAT ALERTS.

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Moving forward, whenever you press END CHAT, that will inform the system that you are away from the thread. As a result, assuming you've turned on the alert as described above, you will receive a notification whenever the student eventually texts you back.

Tip #7 - Using Creative Media As Hooks

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A simple, yet effective way to re-engage someone who has become unresponsive is to send them a content card that is tied to their interests.

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Important: Before sending the content card, ask the person if they would like that information. First, you need to give the recruit a chance to reply back confirming "yes, that sounds helpful, would you mind sharing that with me."

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Doing it in this order changes the dynamic of the conversation from "pushy and spammy" to "helpful and human-to-human."

Get Certified In Conversation Center

Well done on completing your Conversation Center training. Let's practice what you've learned to ensure you are ready to text prospective students in the real world

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This will be a one-to-one call with a Musicwindow expert. It only takes about 5-10 minutes. During our session, you will text a fictitious prospective student (played by your Musicwindow rep) and have an example conversation. At the end of the simulation, our Musicwindow rep will share any constructive feedback to help you use Conversation Center to achieve your maximum results.

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Additional Trainings

How To Effectively Recruit Music Students At School Visits Using Hotwords

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A hotword is a word that someone will text to your organization's SMS-enabled phone number. The person texts in your hotword and they receive back a response text message - instantly and automatically - welcoming them and inviting them to connect further.

By following a few easy and simple tips and best practices, you will maximize the number of prospective students you capture from your recruiting pitch. Everything you need to know is explained in this 3-minute training...

Check Out Our Other Mini Courses

Touchpoint Activation

We recommend you do a touchpoints assessment once per year. Understanding your touchpoints - the digital and physical venues you use to reach potential students - is essential.

Gain an understanding of where your opportunities are to reach potential students, and how to make correct use of these touchpoints by positioning an irresistible offer.

See Mini Course

Planning Your Quiz

Interactive quizzes are an effective recruiting hook that bring prospective students into your recruiting funnel who might not have taken an initial interest otherwise. They are fun and get prospective students’ attention. This mini-course will walk you through how to plan and set up your first quiz.

See Mini Course

Recruiting At School Visits Using Hotwords

High school visits are an important opportunity to capture interest from potential students.

Learn both the functionality of hotwords (how to set one up) and best practices in sharing hotwords at a school visit. To attract dozens of potential recruits per visit, the way you verbally communicate your offering is critical, and we have a proven framework.

See Mini Course

Conversation Center Basics

Two conversations create a personal connection with prospective students that oftentimes makes all the difference in tilting the student’s decision making in your favor. On this page, you will be introduced to Conversation Center, which is our platform to drive more high-converting two-way conversations.

Mini Course

Conversation Center Advanced

With great power comes great responsibility. When texting prospective students, if you simply copy & paste the old-school messaging you used in 2019, you won’t get responses from prospective students. This page shares best practices in having conversations that get replies from potential students.

See Mini Course

PeopleStream

PeopleStream gives you instant visibility into the prospective students who are engaging with your recruiting materials right now. This page includes a downloadable printable guide showing how to use PeopleStream and a 3-minute video showing the feature in action.

See Mini Course

Appointments

Getting a prospective student onto the calendar is an important milestone in the student’s decision-making process, whether that’s a tour, private lesson, appointment, or a 1-to-1 virtual chat. This mini course will walk you through how increase and streamline appointment sign-ups.

View Mini Course

Learn More Musicwindow Possibilities

Enroll in the Musicwindow Training Portal to get familiarized with additional powerful uses of Musicwindow.