Getting Started With Musicwindow

In this mini course, you will learn the fundamentals of Musicwindow.

4-Minute Overview

To help tee up everything, feel free to watch this brief primer video. This will provide a high-level intro/overview of the various features you will be learning about in this mini course.

How To Login

Let's get you into your Musicwindow software...

Visit musicwindow.io/login
Enter the email address that your account owner created your access under. It's typically your .edu email address. If you don't have a login, please reach out to your account owner.
If you are unsure of your password, simply press FORGOT PASSWORD and GET RESET LINK.
Bookmark the software for easy access in the future. Musicwindow is optimized for Google Chrome.

Navigating A Person Card

Here, you will gain an understanding of the data you have on an individual person including:

Their interests (ie. their instrument, desired major)
Their behaviors (ie. did they watch your promo video)
Their appointments (ie. when have they scheduled an audition)
The actions you can take on this person to bring them toward a desired goal.

Looking Up Your Prospective Students

How to pull up lists of your prospective students. These lists can also include current students, faculty, alumni, and fans who have opted in to your organization's communications. There are a variety of ways segment people based on specific criteria.

Basic Brochure Building

A brochure is a digital page texted or emailed to your people that combines compelling messaging, media, calls-to-action, and a variety of interactables. Brochures create a personalized experience for your audience members.

To start, go to CONTENT --> DIGITAL BROCHURES

In this segment, you will learn the basics of building your first brochure. This may be to announce an audition sign-up deadline, invite a group of people to an event, or provide information to someone based on their request. There are a myriad of possible uses.

Related How-To Videos

Media Library Overview
Creating A Content Card
Rip A YouTube Video Onto Your Brochure
Use Fragments To Speed Up Your Brochure Creation

Sending Your First Brochure

Well done! So far, you've learned how to create a segmented list in your database and you've built your first brochure. Let's send it out! We have a couple of powerful and convenient options.

First, well walk through the steps to send a brochure to an individual recipient. Then, we'll explore how to send the brochure to a group of people efficiently.

Sending a Brochure to Individuals

Sending a Brochure to a Group

Understanding Your Automations

Musicwindow includes a powerful set of tools to automate the sending of your communications. The details of how to build an automation will be covered later. This video will simply point out where to see which automations you have set up, so you can understand what is being sent to your people automatically.

Related How-To Videos

Designing An Audience To Add To Your Automation

PeopleStream - Seeing All Of Your Engagement In One Place

PeopleStream gives you a single page where you can watch how your people are interacting with your organization's content in real time. This includes filling out forms, looking at your brochures, clicking on your call-to-action buttons, watching your videos, and more!

Intro To Forms

Forms collect names, contact information, and interests from people who want to connect further with your organization. Once filled out, they can trigger a number of powerful actions to move your prospective students forward along their path. This will give a brief intro to your form building tools.

Related How-To Videos

What Happens Upon Someone Submitting Your Form?
Advanced - Creatively Apply Conditional Logic To Media Inside Your Form

Check Out Our Other Mini Courses

Touchpoint Activation

We recommend you do a touchpoints assessment once per year. Understanding your touchpoints - the digital and physical venues you use to reach potential students - is essential.

Gain an understanding of where your opportunities are to reach potential students, and how to make correct use of these touchpoints by positioning an irresistible offer.

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Planning Your Quiz

Interactive quizzes are an effective recruiting hook that bring prospective students into your recruiting funnel who might not have taken an initial interest otherwise. They are fun and get prospective students’ attention. This mini-course will walk you through how to plan and set up your first quiz.

See Mini Course

Recruiting At School Visits Using Hotwords

High school visits are an important opportunity to capture interest from potential students.

Learn both the functionality of hotwords (how to set one up) and best practices in sharing hotwords at a school visit. To attract dozens of potential recruits per visit, the way you verbally communicate your offering is critical, and we have a proven framework.

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Conversation Center Basics

Two conversations create a personal connection with prospective students that oftentimes makes all the difference in tilting the student’s decision making in your favor. On this page, you will be introduced to Conversation Center, which is our platform to drive more high-converting two-way conversations.

Conversation Center Advanced

With great power comes great responsibility. When texting prospective students, if you simply copy & paste the old-school messaging you used in 2019, you won’t get responses from prospective students. This page shares best practices in having conversations that get replies from potential students.

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PeopleStream

PeopleStream gives you instant visibility into the prospective students who are engaging with your recruiting materials right now. This page includes a downloadable printable guide showing how to use PeopleStream and a 3-minute video showing the feature in action.

See Mini Course

Appointments

Getting a prospective student onto the calendar is an important milestone in the student’s decision-making process, whether that’s a tour, private lesson, appointment, or a 1-to-1 virtual chat. This mini course will walk you through how increase and streamline appointment sign-ups.

View Mini Course

Become A Musicwindow Master

Enroll in the Musicwindow Training Portal to get familiarized with additional powerful uses of Musicwindow.